Healing Arts Business Classes
The Business of Healing: The Importance of a Vision and Mission Statement
Instructor: Michelle Burns
3 CEs
Do you love your clients and what you do but wish you made more money doing it? For those in the healing professions, it can be a common challenge to build a practice and make a comfortable living.
This class is designed to give you specific tools that can make the difference between surviving and thriving. It is often a challenge to combine taking care of our clients and still managing the day to day responsibilities of the business.
Daily decisions about keeping clients, getting new clients, marketing, pricing and priority setting can all seem overwhelming and challenging.
During this course, we will cover tools that make day to day decisions easier and your choices more successful. Through hands-on activities, you will find your guidance tools and your decision-making criteria. You will explore your vision and values, mission and goals and how to use those tools to make effective decisions about marketing, advertising, and pricing. By the end of the class, you will leave with a new set of tools and some specific actions you can take immediately that will impact the income of your business.
The Business of Healing: 10 Keys to Making it on Your Own
Instructor: Michelle Burns
4 CEs
All thriving individual practices have one thing in common. Their target market knows about their business and they know what the business can do for them. Marketing is the way to make sure people know about your business.
This class provides 10 basic, easy to understand marketing concepts and strategies to help create your marketing plan. All without spending a ton of money.
Throughout the class, you will be given information, worksheets to help define some of the marketing tools and actions to take to Make it on your own. Some additional help for actions to take can be found in the companion book, The Business of Healing: Moving your Business from Surviving to Thriving.
Creating Successful Vocation Adult Learning Experiences
Instructor: Michelle Burns
30 CEs
This is a 30-hour course in the basic principles of adult learning, instructional design and classroom management. It is intended to provide Licensed Massage Therapists, and other interested professionals, with a basic foundation for teaching the adult student in vocational settings, such as massage education programs and continuing education classes.
The Creating Successful Adult Vocational Students course provides an overview of the principles of adult learning, instructional design, ethics of teaching and classroom management. Topics include theories of learning, learning styles, assessing needs, ethics, creating effective objectives and learning strategies, effective classroom management skills and real world applications.
